Nike founder

 Nike Knight, in the period from 1986 to 1996, and fitness company.
Company Type
shoes.

1985 growth record in the spring, the United States hundreds of millions of television viewers to see such an advertisement: a basketball court quickly roll it toward one end , waiting for a handsome guy in there, easy to wear colored shoes with a foot hook the ball into the hands start moving the ball at the same time, harsh engine noise coming from the engine, the roar of the engine getting louder and louder, young man followed soar. ad the last 10 seconds is Jordan's special ability to fly, but also hinted that his feet and the shoes have necessarily linked.
in this ad, that magical young man is the famous NBA star Michael movement. Jordan, he is the foot of the pair of sports shoes well-known brand ; the founder, that he put a small company into a large group, the once unknown superstar Michael Jordan pushed to the position.
athletes fail
1938 years, an ordinary boy born in the United States , and then most of the same age, he liked sports, playing basketball, baseball, running, and his name is Phil. Knight, as an ordinary ordinary young man, his Adidas, Puma and such sports brand is very familiar, but surprising is that this extraordinary young man, after creating a new brand mm Nike, Adidas, even more than the dominance in the sport.
Knight has been very love sports, almost all of his high school paper is concerned with the movement, and even universities have selected the headquarters of the United States Track and Field University of Oregon, mm. Although Knight like sports, but only a 1 mile run mediocre performance athletes, he The worst score is 4 minutes 13 seconds, almost no access to world-class athletes (score of 4 points) in the ranks of people like him almost too much! but fortunately so, otherwise we will not see today a great entrepreneur.
in Oregon, Knight met his lifelong mentor, is their coach, Bill. Bowerman. Bowerman had consecutive 50s to break the world marathon record, Eugene, Oregon, and therefore and fame. He is a strong sense of professionalism of people, as one to make their own sports teams than any other team. training and competition, athletes foot disease is most common offenses committed, and Steve Ballmer he wanted to design a shoe, the end of light and support good, small friction and stability, thus reducing the pain of athletes foot, running good result.
Thus, Bowerman designed the pieces of the pattern of sports shoes. He found several The shoe company, but no one cares about him, ask yourself altogether stubborn cobbler Bowerman, learned to make shoes, in a Games, the athletes put on his hand-made by him, looks ugly but comfortable and lightweight shoes, ran the results of a competition than ever before are good ranking.
After graduation, Knight continued to pursue MBA degree from Stanford University, and Steve Ballmer will continue to do track and field coach at the university and the design of sports shoes.
1960, the Knight graduated. during which he mentioned in a report, a lot of famous and ordinary sport athlete in fact have a common goal: to defeat Adidas, more and more athletes to wear Japanese production of high quality low price shoes mmTigers (Tiger. Knight after graduation decided to go to Japan to look for an opportunity.
exhibition in Japan, Knight Tiger met the Japanese manufacturers of sports shoes, he claiming to be from the United States Special instantly find Bowerman, both of them 500 dollars invested to form a real company Blue Ribbon Campaign, a Tiger sports shoes sole distributor in the United States began the initial start. The is the , a tube design, with very understanding. He has proven to the market forecast is correct, this cheap shoes sell well, the first year sold $ 8,000 worth of goods.
1968 years Bowerman had been restructured to become Tiger Cortez shoes, sports shoes, best-selling products, and Knight as the company's development and lay a solid financial foundation. the company's business began to improve it.
soon, the Japanese head office aware of products sell good, so they asked them to be shipped after payment. In this way, Bowerman their costs greatly raised, and had to redouble its efforts to sell. But Japan is also often not on time delivery, even secretly Grade stay in Japan, the defects to the United States. once they received a number of shoes Bowerman, the customer wearing a two weeks on the separation of the upper sole. They had to swallow, in order to maintain credibility, and timely returned to the customer the.
even more exasperating is that Tiger also sent representatives to Eugene, to purchase a 51% stake in Bowerman and accounted for in the five directors, two seats, if you reject the request, immediately stop supply. suffered extremely difficult and Bowerman and Knight Japanese unbearable, were flatly rejected the request of the non-.
a Knight and Bowerman decided to open his own company, he named Nike, which is based on the name of the Greek god of victory and taken. and NIKE name, in the eye of the West is very lucky, easy to read and easy to remember, it can be loud on. They quickly launched a named athletic shoes, and a fine trademark of project design. Nike, the famous strength and speed.
The people asked: Adidas shoes, the athletes were the top three in qualifying.
in the sports shoe industry, Nike is facing fierce competition. Knight and Bowerman aware of: If you can not develop a product more than it is now good new products, did not want to increase market share. And, so far, out of the U.S. shoe production is far smaller than the former Federal Republic of Germany the production of foreign Adidas shoes.
1975 years One Sunday morning, Steve Ballmer in waffle iron baking mold playing a kind of urethane rubber, a new type of shoe made with it, in this waffle-type rubber shoes fitted with small round nails , makes this flexible soles other than the popular shoes on the market are strong flexibility. This looks very simple product improvement, as the starting point for the cause of Knight and Bowerman.
1976, Nike from the previous $ 8,300,000 year soared to $ 14,000,000. It is developed like wildfire, the company is developing a new style shoes and spend huge sums of money.
in these improvements, the Nike Air left a deep impression on people . Nike Air heel is used to embed the Department of inflatable cushion, it is a trump card company shoe technology. it than a sponge or foam rubber to keep the flexibility of a longer period. dressed in comfortable, stable. Now, almost all produced authentic Nike Nike shoes embedded with such a cushion.
Interestingly, consumers are not aware of this mystery, however, but this is the Nike high-quality, high-performance , where high quality. how do? sales planners so moving a lot on advertising brains. Soon a very unique and attractive posters appeared. in an open heel shoes Nike two one chip place.
next two years, , chemistry, experimental biology, engineering, industrial design, chemistry and many related fields as well. It developed a strong research force of more than 140 different styles of products, many of which product is the market the most innovative and most advanced technology . These styles are based on different foot type, weight, running speed, training programs, gender and level of technology design.
these different styles, different prices and multi-purpose products, attracting hundreds of thousands of runners so that they feel is to provide the most complete variety of Nike running shoes manufacturers, millions of different forms of runners of all abilities have the notion.
rely on never-ending corporate philosophy, By 1979, Nike through the planning of new products to market and strong sales, market share of 33%, and finally squeezed into the original by the Adidas, Puma and Tiger built the star. to 1981, its market share even 50%, far ahead of Adidas, and Knight himself running into the br> Nike Culture
Nike is adventurous pioneering companies, in their green Oregon company is located, has bred a culture of well-designed, Nike was a veteran manager, recalls: full of hand, foot and brotherhood of the environment. colleagues were happy to drink together, stop talking about sports, and active and self-proclaimed anti-traditional character. . The party kicked up a row of like the campus, have a forest, jogging trails, lakes, football pitch. Knight hope to create a harmonious work environment, he believes the world has enough chaos, the working time should be as free as at home.
in resistance grams of well-known advertising strategy, also show different from other people's vitality. Nike is different from finding the type of athletes Adidas, their independent, strong personality, bad temper, aggressive. such as tennis star McEnroe, people always see that he lost his temper on the tennis court with the authority of their quarrel. There are tennis star Andre Agassi, his beard, disheveled hair, cut short when the tennis pants to jeans, which jeans Nike Tennis Pants will become the company's specialty products. With these big-name sports stars glowing testimonials, Nike sports shoes are no longer just a sports shoes, and became idols and symbols of social status.
1984 年, Nike's strategy to re-establish endorsers own image. he and Jordan signed a 5 year contract, the conditions to Jordan Nike's stock also includes gifts, as well as unprecedented courtesy, in the Nike use Jordan's name on the shoes. almost all of them are talented that this is a fool, but is just a spokesperson.
but Knight insisted on doing this, Jordan Nike impact is enormous. Jordan, which embodies energy, reputation, superb level of competition and exciting sporting spirit, his ideal weight than any of the Nike logo. Nike, Jordan created a new brand with shoes and matching apparel. The ban, which they say violated the league's dress code regulations. Nike keenly felt this was a good opportunity for public relations activities,wholesale nike shoes, then launched an advertising support, claiming that revolutionary design. Many people think, but only the most successful Knight!
Justdoit reminiscent of an obese man to postpone his weight loss program, the staff were busy by other things that upset the dream to participate in fitness activities and sports activities of all these matters been interrupted. That is like urging people to Nike to take exercise, immediately take action, to achieve.
secrets of successful sports star
Using a model of business strategy.